ESMA ALOTHMAN
ESMA ALOTHMAN
ESMA ALOTHMAN
UX/UI DESIGNER
UX/UI DESIGNER
UX/UI DESIGNER
Hello! I am a UX/UI designer focused on creating delightful and intuitive digital experiences.
Hello! I am a UX/UI designer focused on creating delightful and intuitive digital experiences.
Hello! I am a UX/UI designer focused on creating delightful and intuitive digital experiences.

My Work
My Work
My Work



Figma
Figma
Figma
Branding
Branding
Branding
Mobile App
Mobile App
Mobile App
Designing a Smart Calendar App
Designing a Smart Calendar App
Designing a Smart Calendar App
Circadian (Mobile)
Circadian (Mobile)
I designed a mobile app for a start-up that used AI technology and sleep science to help users schedule their day around their unique circadian rhythm and energy flow.
I designed a mobile app for a start-up that used AI technology and sleep science to help users schedule their day around their unique circadian rhythm and energy flow.



Figma
Figma
Figma
Usability Audit
Usability Audit
Usability Audit
UI design
UI design
UI design
Refreshing a Local Baby Store’s Website
Refreshing a Local Baby Store’s Website
Refreshing a Local Baby Store’s Website
Hush Baby Co. (Web)
Hush Baby Co. (Web)
I transformed a baby goods store’s website into an inviting and delightful shopping platform by refreshing the visual design, improving navigation, and introducing interactive elements.
I transformed a baby goods store’s website into an inviting and delightful shopping platform by refreshing the visual design, improving navigation, and introducing interactive elements.



End-to-end UX and Product Design
End-to-end UX and Product Design
End-to-end UX and Product Design
UX Research
UX Research
UX Research
Prototype
Prototype
Prototype
Elevating the User Experience of Wedding Catering
Elevating the User Experience of Wedding Catering
Elevating the User Experience of Wedding Catering
Roya’s (Mobile)
Roya’s (Mobile)
I have conducted an end-to-end UX design project involving research, design and testing steps to improve wedding planners’ experience with booking a wedding caterer.
I have conducted an end-to-end UX design project involving research, design and testing steps to improve wedding planners’ experience with booking a wedding caterer.
LET’S BUILD SOMETHING BRILLIANT.
LET’S BUILD SOMETHING BRILLIANT.
I help startups, small businesses, and creators bring their ideas to life with clean, intuitive UX without the agency price tag. Does any of the following sounds familiar to you?
I help startups, small businesses, and creators bring their ideas to life with clean, intuitive UX without the agency price tag. Does any of the following sounds familiar to you?
I help startups, small businesses, and creators bring their ideas to life with clean, intuitive UX without the agency price tag. Does any of the following sounds familiar to you?
"We’re creating a new product and want to get it right from the start. We need end-to-end design support to create a strong first impression."
"We’re creating a new product and want to get it right from the start. We need end-to-end design support to create a strong first impression."
please, help me!
"Our product is solid, but some parts confuse users or cause them to leave. We need help making the user experience easier without starting from scratch."
"Our product is solid, but some parts confuse users or cause them to leave. We need help making the user experience easier without starting from scratch."
hey, that’s us!
"We want to be sure we’re solving the right problem and building something our users truly need. We need clear insights and direction before we invest in development."
"We want to be sure we’re solving the right problem and building something our users truly need. We need clear insights and direction before we invest in development."
sounds right!

Services
Services
Web and Mobile Design
Web and Mobile Design
Design beautiful mobile apps and responsive websites that focus on usability, accessibility and unique user experiences that will keep your client coming back.
Design beautiful mobile apps and responsive websites that focus on usability, accessibility and unique user experiences that will keep your client coming back.
User Experience Review
User Experience Review
Review your product from users’ perspective, uncover usability issues, and identify quick wins as well as long-term improvements to boost engagement and conversions.
Review your product from users’ perspective, uncover usability issues, and identify quick wins as well as long-term improvements to boost engagement and conversions.
User Experience Research
User Experience Research
Collecting data-driven insights about users and delivering actionable suggestions for smarter, more empathetic product decisions.
Collecting data-driven insights about users and delivering actionable suggestions for smarter, more empathetic product decisions.

Services
Web and Mobile Design
Design beautiful mobile apps and responsive websites that focus on usability, accessibility and unique user experiences that will keep your client coming back.
User Experience Review
Review your product from users’ perspective, uncover usability issues, and identify quick wins as well as long-term improvements to boost engagement and conversions.
User Experience Research
Collecting data-driven insights about users and delivering actionable suggestions for smarter, more empathetic product decisions.
Let's Connect.
If you are interested in my services, shoot me a quick message and I'll reply as soon as I can.
Let's Connect.
If you are interested in my services, shoot me a quick message and I'll reply as soon as I can.
Let's Connect.
If you are interested in my services, shoot me a quick message and I'll reply as soon as I can.